Create Your Own Lead Deliverability Automation Using n8n

You can create a lean deliverability testing system using n8n automation. It’s simple and effective. In the future, you can enhance them. For now, the main purpose is to ensure it's functional enough to aid in validating deliverability before launching any campaigns.

Why use your own cold email software?:

• Eg: Instantly is our cold email platform. We need to use Instantly to also perform your deliverability testing to accurately reflect real campaign conditions.

Test with four inboxes:

• 1 x Google Personal

• 1 x Google Professional

• 1 x Outlook Personal

• 1 x Outlook Professional

Here’s a quick overview of how it works:

• In n8n, set up separate automations for each inbox, but standardised the output for all respective inboxes.

• Whenever a new email arrives, the automation gets triggered and checks if both the subject line and body content contain a unique code. If it does, that’s the email flagged for analysis.

• The automation then detects whether the email landed in the inbox or spam folder.

• All findings are automatically recorded in Google Sheets for easy review.

• After analyzing the results, you can fine-tune your campaigns and fix any issues before actually launching them.

The Visual Overview: